The Death of Glengarry


How Focus Will Ensure Your Paycheck Is Not Lean

Can you see these letters - W2?

I always chuckle when I hear a sales rep tell me that they have ADD or ADHD.  I chuckle all the way to HR and start the process of putting them on plan.  While there are a ton of ingredients needed to make a good sales rep,  few successful reps lack focus.

Focus on establishing a system – there are a ton of bad stats about how many hours of selling there are in a day, week, month & year.  The fact is that sales reps battle time management as their #1 nemesis.  While larger companies may offer some sort of BS training course around time management and the majority of the class will be a waste, these classes will offer some sort of system.  Whenever a rep tells me they don’t do well in systems or don’t need a system, I also start the “on plan” proceeding.  Do yourself a favor a make a prioritized list of tasks to be completed.  Other small steps to increase efficiency can be making phone calls on ride to and from work or eating meals at your desk – whatever it is, do yourself a favor a get a system that works where the amount of time wasted is minimized.

Own your number – you are in sales and have a number on your back – don’t ever forget that.  The best sales reps take some time to understand how they make money within the bounds of their quota/plan.  Doing so will help you figure out that through focusing on net-new business, can you make an extra 70% on a deal by selling a partner running a spiff.  Look at your number as a game and figure out what is the best way you can win the game.

Close your mouth -this is especially difficult for many reps as they seem to think what they have to say is important.  Its impossible to hear your customer when you are blathering on about yourself, your product, your life.  No one cares – shut it.

Understand your strengths – If you are not a details person, get some help with someone who is.  Know your weaknesses and put people in place who can help fill those gaps.  I know its common sense and I hope you already know it and are doing something about it.

Sell – its your job and you need to make sure that you are focused on the selling part of it.  Don’t forget to make it a priority in everything you do – ask questions, push the deal ahead – at all times.

Just so we are all on the same page, I know that you already know most of this.  My problem is that if someone tells me that but is failing to show me that they are doing something with this knowlede.  If you know you are weak in and area and do nothing about it, then you cannot succed and should do everyone a favor and stop giving reps a bad name.

 



How To Make It November Rain Like Guns & Roses

novrain

60 days left til the end of the year – how are you going to finish?

If you followed my suggestions for October then you have a focused job to do in November – make it rain.  The music video for GNR’s November Rain quickly became the most requested video on MTV, and won an MTV Video Music Award. It features a sweeping orchestral backing and is one of Guns N’ Roses’ longest songs.   Who gives a shit you say?  You should.

The wiki says “At 8 minutes and 57 seconds, it is a rock ballad in the tradition of “Stairway to Heaven“, “Dream On“, “Dust in the Wind” and “Bohemian Rhapsody“. It is the second-longest song on that album, the longest being the 10-minutes and 08 seconds.  It is the longest song to reach the top 10 of the Billboard Hot 100.[3] At around 7 minutes in, the song fades and then builds into a 2 minute guitar solo by Slash.”

Think about that – 2 minutes at the end of a 7 minute song where a strung out Slash plays the guitar in a solo and it killed.

Why did they do it?

All for me and you baby – they simply wanted to wow us.   Their first album Appetite for Destruction was meant to define their audience and then once they knew who we were, they went for it.

So how does this relate to me selling my wares to my customers?

Do you remember the Mr. Brownstone video? Me neither.  Why?  Because rather than cranking out a video because they had to, Guns and Roses  decided to focus in on their fans and give them all that they could want and more.

Being a Lean Sales Rep is about Making Every Call Count – Don’t crank out 10 calls to fill in your stats or impress your boss.  Get excited, get invested and get on the phone with a purpose.

If you really spent October refining the focus of what deals are truly viable and which one have a likelihood of closing, then you now need to figure out how to  “Wow” that select group of prospects.  Its a busy time of year and they will get lost in the holiday shuffle. Wowing them is the only way your prospects will award you their business and their attention.

Make it personal – I don’t know if you need to make an extra customized ppt through preso or load up an ppt with researched data points to show how much you know about their business.  But figure it out and show them you spent some time on them – they will reward you.  Think about the past deals you’ve won in this selling environment.  How many bluebirds have you had of late?  Now of the deals that you have worked hard for, how many of of them have you lost?  Nothing get me fired up more than hearing a prospect turned client tell me or someone else that they selected me because I was persistent.  I always kept calling in a manner that showed them I wanted their business and wanted to work with them more than anyone else.

Make it Easy To Do Business With You -This is really tough as I’ve yet to encounter any business where its truly easy to buy from.   Last month, we talked about getting the paperwork lined up and prepped so that you would not be forced into a corner.  Now its time for you to do that with your clients.  Get the paperwork, addendum, SLA in advance so they can have time to work it through on their end.  Stay on top of them and see if they have any questions.

Set Expectations – I love hearing a rep tell me they will not have the deal booked on time because the person who was supposed to sign the PO is in India for the next two weeks or on vacation.  It’s ok to ask for a deadline and response from your customer if they commit to doing that, you have no relationship and often no deal.

Establish a Communication Pattern – Tell you r customer what you are doing for them, why you are doing , what you need them to do, why you need them to do it.  How they can reach you in an emergency and what way is best to reach them – I usually draft 1 email with all contact info for everyone involved and call it the BATPHONE LIST – DO NOT DELETE.

Wowing a client is not difficult – we often just make it seem that way.

Lean selling everyone and let’s hope that we never have to hear a 2 minute Slash solo ever again.