The Death of Glengarry

How To Make It November Rain Like Guns & Roses


60 days left til the end of the year – how are you going to finish?

If you followed my suggestions for October then you have a focused job to do in November – make it rain.  The music video for GNR’s November Rain quickly became the most requested video on MTV, and won an MTV Video Music Award. It features a sweeping orchestral backing and is one of Guns N’ Roses’ longest songs.   Who gives a shit you say?  You should.

The wiki says “At 8 minutes and 57 seconds, it is a rock ballad in the tradition of “Stairway to Heaven“, “Dream On“, “Dust in the Wind” and “Bohemian Rhapsody“. It is the second-longest song on that album, the longest being the 10-minutes and 08 seconds.  It is the longest song to reach the top 10 of the Billboard Hot 100.[3] At around 7 minutes in, the song fades and then builds into a 2 minute guitar solo by Slash.”

Think about that – 2 minutes at the end of a 7 minute song where a strung out Slash plays the guitar in a solo and it killed.

Why did they do it?

All for me and you baby – they simply wanted to wow us.   Their first album Appetite for Destruction was meant to define their audience and then once they knew who we were, they went for it.

So how does this relate to me selling my wares to my customers?

Do you remember the Mr. Brownstone video? Me neither.  Why?  Because rather than cranking out a video because they had to, Guns and Roses  decided to focus in on their fans and give them all that they could want and more.

Being a Lean Sales Rep is about Making Every Call Count – Don’t crank out 10 calls to fill in your stats or impress your boss.  Get excited, get invested and get on the phone with a purpose.

If you really spent October refining the focus of what deals are truly viable and which one have a likelihood of closing, then you now need to figure out how to  “Wow” that select group of prospects.  Its a busy time of year and they will get lost in the holiday shuffle. Wowing them is the only way your prospects will award you their business and their attention.

Make it personal – I don’t know if you need to make an extra customized ppt through preso or load up an ppt with researched data points to show how much you know about their business.  But figure it out and show them you spent some time on them – they will reward you.  Think about the past deals you’ve won in this selling environment.  How many bluebirds have you had of late?  Now of the deals that you have worked hard for, how many of of them have you lost?  Nothing get me fired up more than hearing a prospect turned client tell me or someone else that they selected me because I was persistent.  I always kept calling in a manner that showed them I wanted their business and wanted to work with them more than anyone else.

Make it Easy To Do Business With You -This is really tough as I’ve yet to encounter any business where its truly easy to buy from.   Last month, we talked about getting the paperwork lined up and prepped so that you would not be forced into a corner.  Now its time for you to do that with your clients.  Get the paperwork, addendum, SLA in advance so they can have time to work it through on their end.  Stay on top of them and see if they have any questions.

Set Expectations – I love hearing a rep tell me they will not have the deal booked on time because the person who was supposed to sign the PO is in India for the next two weeks or on vacation.  It’s ok to ask for a deadline and response from your customer if they commit to doing that, you have no relationship and often no deal.

Establish a Communication Pattern – Tell you r customer what you are doing for them, why you are doing , what you need them to do, why you need them to do it.  How they can reach you in an emergency and what way is best to reach them – I usually draft 1 email with all contact info for everyone involved and call it the BATPHONE LIST – DO NOT DELETE.

Wowing a client is not difficult – we often just make it seem that way.

Lean selling everyone and let’s hope that we never have to hear a 2 minute Slash solo ever again.